Tourism Internet Marketing Top 3 Mistakes

Are you spending a lot of money on your tourism Internet marketing to get your website ranked and increase traffic…and not getting bookings?

tourism internet marketing with Tourism TimIf you answered yes, you are not alone. You may be suffering from one, if not all three of the top tourism Internet marketing mistakes made worldwide that hurt your sales and could kill your travel business dream.  For simple tips to increase your travel bookings online, read below and listen to my Travel Business Success Podcast #63 below.

What Are The Top Three Tourism Internet Marketing Mistakes?

Most travel and hospitality businesses spend a lot of money and time to attract prospects to our website, through advertising, social media, trade show exhibiting and more. But does this guarantee converting these website visitors into leads and bookings. No.

 But when you follow these 3 tips below, you will radically increase your sales, referrals and repeat business, while substantially lowering your marketing costs and time.

I have summarized the top three tourism Internet marketing mistakes based on e-mails or conversations I’ve had with tourism professionals worldwide.

#1 “If I have more traffic to my travel website, I know my sales would increase…”

Travel Internet Marketing tips for Google

This is an illusion! Yes traffic as in important. But if it does not generate a lead and ultimately a booking, it’s a big waste of your money and time.

Traffic is the easy part of tourism Internet marketing. But where the profit is, is in the percentage of new website visitors that become prospects and sales.


2 important tourism Internet marketing questions:

1:     What percentage of your total website traffic is being captured as a prospect?

2:     What percentage of your prospects ultimately converts into a sale?

So if you’ve been putting all your energy into search engine optimization and pay per click advertising and not looking closely at the how many leads and sales conversions from your website, you’re wasting your money.

 The Online Travel Marketing Solution:travel website marketing course

Invest in creating a travel website that sells”, that converts visitors into leads and ultimately sales. You will be smiling all the way to the bank.

#2 “Why should I do any follow-up with prospects?”

For most travelers, where they go and where they stay… is not spontaneous. Today’s travelers do 97% of their travel and vacation research online. This happens over time.

Converting a travel prospect into a new booking requires nurturing over time. So you need to develop a relationship so your prospects start to get to know you.

Someone who knows and trusts you is far more likely to book with you. So when you get a lead, follow-up immediately. And if they don’t book right away, add them to your database with information about them and continue to develop that relationship over time.

This can include occasional e-mails with helpful information and news, direct mail, informational webinar, social media connections and of course phone and Skype. You don’t want to annoy them. You just want to stay in touch so that when they do make the purchase decision they think about your first.

#3:  I don’t have time to stay connected with alumni or asking for referrals…”.

Recently I interviewed my long time friend and award-winning tour operator Dan Austin with Austin Adventures Travel Business Success Podcast. Dan said that one couple has returned 52 times for their many tours!

The only reason that happened is that he stays connected with his alumni on an ongoing basis.

One of the best parts about staying connected to happy guests is the repeat bookings and referrals you can get. This will only happen when you make an effort to stay connected. This one strategy alone accounts for a huge percentage of business for Dan and many savvy travel professionals I know.

This Is Where Tourism Social Media Really Shines

When you have happy guests that are friends with you on Facebook, liking your postings and pictures, posting tripadvisor marketing for tourismpictures of their own, giving positive reviews on Tripadvisor, sharing on Google + and so much more, then the quality and the quantity of leads and sales conversions skyrocket

 If you want to really take your tourism Internet marketing to a new level, take a look at these proven strategies that will increase prospects, sales conversions and referrals. And the best part is, you will actually end up spending less money on marketing and less time selling.

Work on these three and I promise you, you will transform your business and enhance the quality of your life.

 What’s working well for you to increase your travel prospects or hospitality sales online?

 We want to know. Please take a moment and share in the “Leave a comment” box below so we can all learn and be inspired.

Thanks again for listening, reading, “Liking” and sharing this podcast and blog posts with friends and associates. I really appreciate it and so will your friends too. Everybody wins.

To get profitable tourism business and travel marketing tips delivered free to you periodically, subscribe to Travel Business Success Podcast on iTunes here.

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Tour Operator Sales Tips From Top Tour Operator Dan Austin

Award Winning Tour Operator Dan Austin and Tourism Tim Warren Share Tour Operator Sales Tips That Has Helped Dan’s Company and Other Top Travel Professionals be Super Successful and Profitable


Can You Relate to This Important Question:tour operator sales tips

  • Did you spend a lot of money to build your travel website or to get ranking in the search engines, but don’t capture enough prospects that convert into sales?

You are not alone..


Top Tour Operator Sales Tips

  • To book more trips, you have to capture leads from your tourism marketing, and develop relationships over time.
  • If you are not building relationships with prospects AND customer during and after their trip, you are hurting your bottom line.

If want to know how to increase your prospects, sales, increase referrals and repeat business, then listen to ( or download for free), this important tourism marketing interview below today. My guest is long time friend, former client and award-winning tour operator Dan Austin, founder of Austin Adventures. 


Top Tour Operator Sales Tips for All Travel Sales Success

sales tips with Dan Austin

Dan Austin; Founder Austin Adventures

Dan and I discuss one of the most important aspects of tourism marketing and sales – prospect follow-up.  We will give you the pitfalls and top tips on how to convert more travel shoppers into buyers. And when you do this right you will radically increase your sales, while lowering your travel marketing costs guaranteed.

Effective follow-up (and relationship building) works so well for Austin’s Adventures, that referral and repeat business represents the majority of tour sales for this highly respected international tour operator.

If repeat and referral business is not a big part of your bookings, you really need to listen to this interview with Tourism Tim to learn and prosper. You will be amazed how simple yet effective this is in growing your travel business.


Tourism Marketing and Sales Tips: Success Series Highlights

This interview was so important it took Dan and I four separate attempts spread out over eight months to complete this. Dan and I hold nothing back.

We laser in on the very specific tour operator sales tips and steps you need to convert more strangers into friends, and friends into lifetime guests.


 Travel Business Success Podcast Highlights:

  • The 3 specific steps of marketing and the “sales funnel”.
  • How to build rapport fast and win the “foot race“ over your competitors.
  • Why today’s travel shoppers want instant results.
  • Why you may we be wasting your tourism marketing investments.
  • How to use technology and CRM best, and when not to use them.
  • What is “prospect triage” and how to use it to increase sales conversions?
  • Why it’s important to rate prospects and disengage a bad lead.
  • How many “touch points” of contact does it take to convert a lead into a guest?
  • Lifetime value of a customer: what is the value of a referral or repeat business?
  • Online website chat: is this helping or hurting your business?
  • Plus much more.

Do not miss this important tour operator free sales tip filled mini-training. These travel marketing and sales tips are ideal no matter if you are a small tour operator, travel agent, B&B, Lodge or even a large resort.

What Dan Austin and I share today on relationship building and follow-up, always has been, and always will be, the #1 strategy to grow your travel business and have more fun.


 Important Questions for Travel & Tourism Stakeholders

  •  What is working or not working in your tourism marketing follow-up sales process?

 Please post your suggestions and questions below in the “Speak Your Mind” box below to get answers and help fellow tourism peers succeed.


tour operator sales tips

To get more valuable travel business and tourism marketing tips, guidance, inspiration and connections to help your realize your tourism business dreams for FREE, subscribe to Travel Business Success Podcast in iTunes here.



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