Adventure Travel Public Relations Case Study Yields $100K in 3 Weeks

Are You a Tour Operator, Lodge Owner, Travel Agent or DMO That Needs to Book More Trips or Increase Arrivals?

Join me today and find out how my small tour operator client booked $100k in sales in only 3 weeks using very effective adventure travel public relations as a key element in his tourism marketing.


Episode #56 of Travel Business Success Radio podcast is an interview and case-study on how one well-done travel press release on Baja whale shark tours, professionally handled, and followed-up on, yielded a joint client of my guest and myself almost a US$100,000 in bookings in only three weeks.

Want to know how we did and you can too? Read on and listen below.

Adventure Travel Public relations Case study with Dave Wiggins and Tourism TIm Warren

Dave Wiggins & Tourism Tim happy about US$100K in new bookings flying back from Baja

This record amount of bookings was the results of a long-term investment in adventure travel public relations and professional follow up. At the end of the day, the client booked a whole bunch of trips in just three weeks.

So he’s super happy, I’m real happy and my special guest Dave Wiggins is very happy too.

Dave Wiggins is a personal friend and associate with 33-year adventure travel industry and media expertise that I’ve worked with on many projects over the years. Dave’s ability to create effective travel press releases and build relationships with travel journalist and editors that yield profitable media trips and article is first class. More info on Dave Wiggins here.

Adventure Travel Public Relations Successes: Interview Highlights

  • How an adventure travel press release resulted in a San Diego Union feature story and US$100K in new bookings
  • Where else did Baja AirVentures earn over four million impressions
  • Why smaller travel press releases pickups collectively equal huge website traffic, increase search engine ranking and bookings
  • Dave’s recommendation on having a press room, or press page on your website that links to old press releases and articles
  • How to work out a win/win travel journalist media trip that yields success
  • Learn how to get $1,000’s in quality images and videos free, plus a great article from a media trip
  • Where does getting endorsement and Tripadvisor reviews fit into a media trip?
  • Why this feature article helps this tour operator and ecolodge owner establish more credibility and broad global awareness forever.
  • Want to read the entire Adventure Travel Public Relations Case Study transcripts?  Get them here.

adventure travel public relations $100K Case Study



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What is your #1 Travel Press Public Relations or Media Trip Question or Comment?

Please post them below the audio player at the bottom of the page in the Facebook Comments window. We’ll get back to you with more answers and advice.


Click on Player to Hear or Download Travel Business Success 56



Small Hotel Marketing Secrets | How to Book More and Lower Costs

 Small Hotel Marketing

How to Increase Your Bookings and Positive Reviews for Hotels, Lodges & Tour Operators

What is the #1 thing that nearly 100% of travel shoppers do BEFORE they book a tour, resort, hotel or decide where to go? Find out below & prosper.

small hotel marketing

Tourism Tim & Sabrina in Chiang Mai, Thailand


Over the last 22 years I have interviewed or consulted with over one hundred global travel, tourism and hospitality professionals, especially the high-end market. I have learned many things. One thing I can tell you for sure is, almost 100% of travel consumers who actually made a travel or leisure purchasing decision, read social media reviews. It is positive reviews that are one of the key influences that help them choose one operator or one property over the other.



So what are the secrets to getting more positive reviews and more bookings? How can you improve your tour operation or small hotel marketing?


Small Hotel Marketing success: The Peaberry Chiang Mai, ThailandRead on and listen to Travel Business Success Podcast #55 below for a short interview with the owner of the Peaberry hotel, a small Thailand hotel in Chaing Mai my wife and I stayed at. I noticed that they had very high ranking in TripAdvisor as well as, and stays busy year round, in spite of a VERY competitive local lodging market. I was delighted the manager Kishore Ladsaria, was willing to share with you and me some of his secrets to small hotel marketing success. I’ve included the actual transcript of the interview to read, learn and prosper.

Travel Business Success #55: Summary Highlights

  • What is the foundation  of everything they do to increase bookings and positive social media reviews?
  • What is their strategy on communication right from the first exposure to the new potential guest that helps generate more bookings?
  • How long should the average response time be when get an e-mail?
  • Kishore share secrets on how to train and motivate your staff to be so customer-oriented.
  • What is “internal customer service” and why is it one of the most important investments you should make in your tourism business?
  • Why are reviews in Tripadvisor, Yelp,, etc. one of the key influential things that convert travel shoppers into travel buyers of one operator or one property over the other?


What is your #1 customer service question or suggestion?

 Please post them below the audio player at the bottom of the page in the Facebook Comments window. We’ll get back to you with more answers and advice.


Click on Player to Hear or Download Travel Business Success