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Tourism Marketing & Travel Business Podcast & Videos
How many of you think that if you just had better ranking or increased website traffic, you would book more trips, fill more rooms or increase arrivals? A bet a lot of you. This is only partially true…but mostly an illusion that can get real expensive and fast with SEO ( search engine optimization). And even after spending a bunch of time and money trying to increase travel website traffic, [...]
Tony the tour operator came so close to his tourism business dream turning into a nightmare… Although online inquiries and sales used to be good, things dropped off… Tony was struggling and was not sure what to do. But using the first three tourism marketing tips in my last Travel Business Success blog post and the three travel business and marketing tips below, his travel business dreams were much [...]
6 Top Travel Marketing Tips to Increase Your Sales, Profits and Arrivals AND Lower Marketing Costs Online Guaranteed! Tony, an Asian adventure tour operator, e-mailed me and shared a big challenge he was having in his 20 year old travel business. Leads and sales were we way down. He wanted a proposal from me to improve his website, search engine optimization and needed help with Internet marketing, or so he [...]
Here Are 4 Profit-Producing Forecasts to Help Your Tourism Business Succeed in 2014 Plus a preview of the 6 of the most important travel marketing areas to focus your energy for maximum sales, profits, arrivals and lower marketing costs and time With all the changes happening at Google, social media, and technology, it's hard to know what you should be working on to grow your tourism business, Isn't it? [...]
Find Out How 2 sisters Increased Their Direct Bookings 200% and Had Their Best Off-Season Ever in 2012 For Their Soft Adventure and Cultural Tour Company Using Tripadvisor Marketing and Other Tourism Marketing and Travel Business Tips I Recommended, in Spite of Losing 40% of Their Google Ranking... Thai sisters Eng and Buay dreamed of their own tour business since 2008 when they were tour guides. Over the last 5 [...]
Find out why small to medium-size tourism, travel, and hospitality websites are losing ranking and traffic from Google changes and how to fix it. Google Penalty Checker: How Travel Websites Can Recover from Google Penalties If you rely on Google for online traffic, major changes that impact your ranking, traffic and your travel business are happening now... If you haven't heard of Google’s Panda, Penguin or the new “Hummingbird” [...]
For over 13 years I was spoiled. I enjoyed high organic Google ranking. I was in the top five for my top keyword phrases because I was studying and applying best practices in search engine optimization (SEO) on an ongoing basis. Then things changed… First there was Panda. Then there was Penguin. Both key changes in how Google ranked websites in their search engine. My ranking started to slip in 2012. [...]
Here are 5 Simple & Easy Travel Website Sales Tips Guaranteed to Increase Leads and Bookings Last week I shared why over 97% of your web visitors are leaving your site and 5 tips on how to increase your travel sales – especially online. Did you go check your website visitor analytics to see how long people are staying on your travel website? For most of you, one to two [...]
Here's How to Capture More Website Leads and Increase Your Online Travel Sales Without Spending Any More Money Travel Sales Online Marketing Fact: You are probably missing 97% or more of your potential travel leads and sales that visit your tourism website. Unfortunately the vast majority of travel business website worldwide suffer from this problem. So many of you are focused on getting higher search engine ranking or more [...]
Friend or Foe? The tripadvisor headline read, “Don’t go on a tour with Peggy Sue.” The reviewer wrote a lengthy review and gave this seasoned tour operator a “one-star” rating. In tripadvisor, this means you are being rated as terrible… When Peggy Sue and her staff read this headline, they were devastated. Some staff took it personally. Peggy Sue wasn’t sure how to respond to the negative review…I [...]