Kathy Dragon Biography

2105 Mapleton Ave. Boulder Colorado 80304  

phone: m. 303-931-0785
www.thedragonspath.com    kathy@activewomen.com
www.activewomen.com   kathy@dragon-consulting.com
                                           

Kathy Dragon: Consultant, Speaker, Entrepreneur, Traveler

 
Kathy Moyer Dragon, Founder and Owner of The Dragon's Path,  ActiveWomen.com, and Dragon Consulting Inc  has spent the past two decades in the center of the active/adventure travel industry. Having researched, designed, marketed, sold and then personally escorted and facilitated the travel experiences of over 3000 Boomers on small group experiential and cultural trips around the globe Kathy has developed front line experience that few marketing experts in the world can match. 2/3rds of these customers were Boomer Women and many the trips were Women Only departures. These natural focus groups proved to be the ideal arena for defining the growth of the boomer & mature travel market; from how they select a trip, to why they are traveling; from what products they love (can’t stand or wish for) to how different generations perceive themselves in an active environment.  Giving Back, Time with Friends and Family, Sustainability, Learning, Health and Wellness; The importance of these issues has changed over the past decade as the Active Boomers and Boomer Women’s markets has evolved and yes, exploded.  

As a passionate entrepreneur, Kathy has been instrumental in the growth of niche companies including Vermont Country Cyclers, Country Walkers, and her own company The Dragon’s Path. She founded Whole Journeys (a business unit of Whole Foods Market’s web portal WholePeople.com) and has a reputation as a trusted leader in all
aspects of the active/experiential travel industry.

Kathy’s Zealous for technological innovations led to the development on her blog based web portal ActiveWomen.com which reviews travels and products from a women’s perspective.  Understanding the importance of the Natural Foods industry, Kathy expanded her knowledge during her tenure as Marketing Director for Whole Foods Market in Boulder, CO.  Her newest endeavor is to develop a travel pillar for  EONS.com created by the founder of Monster.com, Jeff Taylor. This community based portal invites the 50+ generation to live the fullest life possible. Travel, of course, will play an integral part of this site.  Searching for trips based on category experiences (Volunteer, Active, Family, and Learning) rather than only destination is one of the key aspects of the site. Social Networking (Web 2.0), reviews, blogs, community forums…all for the age 50+ consumer are integrated into this experience.

Her leadership experience, entrepreneurial innovations, passion for technology, and direct involvement with Women, Boomers and “Prime Time” (50-70 year olds) on adventures around the world offers a rare and coveted lens. Kathy has traveled and led active vacations to over 38 countries and 17 states. Kathy is a frequent national speaker and consultant on the influence of Women, Boomers, and Matures on the travel
industry as well as industries attempting to reach these consumers in the active, outdoor, travel, technology, and natural products categories. She has presented at key marketing conferences including the Marketing to Women (M2W.biz), and J.Walter Thompson’s Mature Market Conference.  Industry specific speaking includes the Adventure Travel World Summit , the National Ski Area Association , The Diving Equipment & Marketing Association the Travel Society National Convention and the GORE Women’s Council and the Adventure Travel Professional Symposium &  The Kitchen 07. Good and Green Conference Leadership Committee.  Kathy is a frequent contributor of articles, webinars and radio shows on and off line including  JWT LiveWire Spring 2006 and Fall 2007Magazine and BOOM: Marketing to the Ultimate Power Consumer—The Baby Boomer Woman, (one of the top ten business books for summer 07).

Speaker testimonials  available upon request from Lisa Johnson (Author of Don’t Think Pink), Peter Francese (American Demographic Magazines), Brent Green (Author, Marketing to Leading-Edge Baby Boomers), Lori Bitter (JWT Mature Market Group), Nan McCann (PME Enterprise), Tim  White (National Ski Area Association), Mary Brown (IMAGO Creative), Shaonon Stowell (Adventure Travel Trade Association), Hekn Nodland (Nodland Travel Enterprises).  Company references including GORE, Nike, L.L. Bean, Lands End, North Face, EMS, Marmot and more).