Travel Website Sales Superstar Winner Sea Kayak Adventures Video Interview


I first met Terry Prichard and his wife Nancy Mertz in the late 90′s at “Confluence”, a trade show run by America Outdoors. Terry and Nancy were a lot like many new tour operators I met. They had a passion for travel, experience in the outdoors, and wanted to be self-employed.

They were experienced rafting guides and dreamed of having a travel business to share sea kayaking magic in British Columbia, Canada. Unfortunately they did not have a lot of experience in business, marketing or sales… This caused some early struggles for the young Sea Kayak Adventures.

Guests loved their trips and the passion that Terry and Nancy clearly had. The problem Terry and Nancy realized was that their lack of marketing skills was disabling their dream travel business.  If they couldn’t effectively communicate the incredible beauty, quality, and personalized experience they offered in their brochure and website, they wouldn’t sell trips. No sales. No business. Luckily they realized they needed a mentor/guide.

They learned new marketing and e-marketing strategies and took action. Their travel business continues to win awards, recognition and many happy customers. In fact, business is so good they recently expanded into Patagonia. Go Terry and Nancy!


 

Join me (Tourism Tim) as I interview National Geographic Adventure Magazine’s, one of the “Best Adventure Travel Companies on Earth” and  2011 Travel Business Success: Travel Website Sales Superstar Winner, Nancy Mertz Prichard. Nancy shares insights on how two soul mates can combine their passion for the outdoors, learn about marketing and create a great life enhancing business that’s fun and has been a profitable adventure for them both.

Travel Business Tourism Marketing Success Series Highlights

  • How long-term relationships with customers, staff, media and stakeholders is great for business

  • Why collaborating with competitors is good for your bottom line

  • The importance of the superior guest services
  • How your experience combined with your passion creates Credibility that Sells Travel.
  • The three keys of a successful tourism business.
  • Future opportunities in buying seasoned travel companies with a good brand.

Don’t miss the next travel business success series case study soon with Ben Gorelick, co-owner of the Mountaineering Training School. This is classic tale of two mountain guides who fell in love and decided to pursue their own tour business school.

Ben and is now wife Jaya Marr had no business experience.  In fact, Jaya didn’t even like marketing or sales. Luckily they found a guide to help them scale the competitive travel business landscape. Jaya now enjoys marketing and business has been so good they recently expanded into Alaska from Patagonia.

What are Your Top Tourism Business or Travel Marketing Question?

Please let me know what you think of these travel business success case study series? What do you want to know more about?  Post them in the “Speak your Mind” box below.

Stay tuned. More revealing travel business entrepreneur interviews and profit-producing advice to help you pursue and prosper your dream travel business  — coming soon.

Thanks for sharing his interview, video and blog with friends and associates, tweeting, liking, Google +1, and sending smoke signals. :-)

With gratitude, Tourism Tim

 


About Tim Warren

****** Since 1994, I work to inspire, guide and connect current & future tourism professionals to realize their dreams. ***********

I do this an author, speaker, trainer, consultant, coach and online TV & radio show host for Travel Business Success.com ************

From Michigan to Mongolia, Baja to Bolivia, Tim helps start-up and seasoned tour operators, guides, lodges, resorts, B&B’s, Travel Agents, to CVB’s, Destination Management and international business development agencies increase sales, arrivals and profits via his books, online courses and seminars, consulting and online radio show. An entrepreneur at heart, he enjoys helping current & future travel entrepreneurs and career seekers succeed financially following their passion for travel and hospitality. ***********

Hailing from Wine Country Sonoma County, CA, Tim loves the outdoors, nature, adventure and country living with high-speed Internet. Tim is professional, fun to work with and committed to creating business solution and services enhancing quality of life.

  • I’am soooo Proud of them because his nice Acatually iam very happy to be joined in this on line course
    it makes me get and know many things.
    I can see the way when they are pass just after i got in touch with you Still keep very close to lean more and
    more. I

  • Nancy Mertz says:

    Yay, Tim, thanks for all your invaluable service and training resources and feedback. Your consulting services are worth every penny! I highly recommend your services to other outfitters!

    • Tim Warren says:

      Thanks Nancy. You and Terry are great models for other tour professionals on what is possible.

      I appreciate that you are both open to learning and trying new things, take action and are committed to an awesome customer experience.

      Thanks for being a inspiring examples of what you can do when you follow your passion in travel. Your occasional check in and tips on this bog will help so many global professionals who share your travel business dreams too.

      With gratitude, Tourism Tim

  • Thanks so much Nancy and Tim, this was a great interview and I learned a lot about various issues like guest relations, web site, and other items like collaboration. It is often hard to remember that we really are all there together in the same field and we can truly help each other.

    I highly recommend Tim’s resources, they truly, truly help your bottom line.

  • gerald mkama says:

    Iam very happy to be joined in this on line course it makes me get and know many things.
    I can see the way pass just after i got in touch with you ,still keep very close to lean more and more.I