Tripadvisor Marketing Help Increased Adventure Travel Business Direct Sales 200%
Find Out How 2 sisters Increased Their Direct Bookings 200% and Had Their Best Off-Season Ever in 2012 For Their Soft Adventure and Cultural Tour Company Using Tripadvisor Marketing and Other Tourism Marketing and Travel Business Tips I Recommended, in Spite of Losing 40% of Their Google Ranking…
Thai sisters Eng and Buay dreamed of their own tour business since 2008 when they were tour guides. Over the last 5 years, their new business slowly grew through the Internet and travel agents. But in 2012 they lost 40% their Google ranking. Damn those Google’s updates!
Has this happened to you? For most tour businesses, this could be devastating…
Fortunately with my guidance, Eng & Buay had been growing other much better online traffic channels. The quality of this traffic was so good, they increased their direct bookings 200% AND gave them their best off-season ever.
Find out how they grew their adventure travel business. Read on and watch this video.
In this episode of Tourism Marketing TV, adventure travel business operators Eng & Buay, owners of LJ Biz Thailand Cultural & Adventure tours share some of their insights and business successes tips they learned working with me as their consultant and coach.
What was our tourism business and marketing goals when they hired me?
- Increase the number of quality channels of online traffic
- Improve their travel website lead generation and sales conversion
- Increase direct bookings and profits
- Create more fixed day tours
- Lower marketing costs
If you can relate to any of these 5 goals, or more importantly, would like to realize them, you cannot afford not to watch this short important video.
FYI: We had huge progress on all these goals and more with a positive return on investment. Eng and Buay are delighted.
Travel business and tourism marketing topics we cover include:
The importance of increasing online channels of traffic.
How to avoid losing travel website traffic, even if you have lost Google ranking
How this Thai tour operator had their best off-season ever because of their active tripadvisor marketing strategy and top reviews.
Why getting lots of social media reviews and comments will increase your quality leads, sales and your search engine ranking too.
Tripadvisor Marketing Tips
How to get more reviews from happy clients.
Customer follow-up tips to earn more reviews.
Why staying in touch with former clients is one of the best tactics to earn more reviews, referrals and repeat business.
How they increased their tripadvisor leads from 0 to 15 a month in less then nine months.
Why tripadvisor leads are 300% better for travel website page views, leads and sales.
How this adventure travel tour operator improved their tripadvisor rankings from # 89 to # 7 in “Bangkok sightseeing tours” in less than nine months.
Why trip advisors US$30 million broadcast media advertising can radically increase your traffic and sales if your tripadvisor marketing is done properly
Why Having a Tourism Marketing Coach Was a Good Return on Investment
Tour operators Eng & Buay bought my Tourism Marketing Success online course in 2012 that included some introductory consulting. They got so much value from the course and consulting, they decided to hire me for some more help.
Here’s some of what they gained from our work together:
How to get more customers.
How to follow-up with alumni to increase referrals, repeat business and social media reviews.
How to open up new travel marketing lead channels.
How to make more money than you spend when you have a good consultant.
The power of having focus and direction on what to do next.
The importance of step-by-step advice.
Strategic planning, both short and long-term.
Why having me as a coach is fun.
Why having a coach can help you step back from your business and “work on your business, not in your business”, so you can grow your tourism business dream.
If you would like to grow your leads, sales and profits too, and find out more about consulting with me, send me an e-mail here or comment in the Facebook box below. Starting in December, I have space for only 2 more consulting clients so call or email soon if you are ready and serious about growing your tourism business dream too.
Hi Tim what can you do for tour tobago limited in Trinidad and Tobago but base in tobago looking for new markets and marketing online that work.
Thank Tim
Tim,
Just saw your session with Eng and Buay of Bangkok. We’re now working on improving our facebook, google+, pinterest, etc work and putting up more blogs, articles, press releases and newsletters to former clients.
Thanks for the videos you put out and the advice we glean from these. It’s always helpful and encouraging.
I’m getting a lot of emails adverts for improving my SEO, but the marketing advice you give is more relevant to the business.
all the best,
Keith
Stone Horse Expeditions & Travel
Thanks keith and Sabine; I was impressed to see how many new tripadvisor reviews you got recently. Good work on your customer service and asking for reviews. Was it hard to get them?
One of the owners of Coast to Coast Tours Auckland who just commented in the Facebook comment window at the bottom of this post thinks that people are unwilling to share their great experiences and customer service reviews on tripadvisor and other social media.
What do you think Keith? Please contribute to the Facebook comment thread below this post.
My experience is if you create excellent relationships before, during and AFTER a trip, do a great job, provide experiences guests’ treasure, guests are likely to share with friends, family and their social network.
And it helps to ask for and remind people that a “positive review & referral is one of the best thanks they can give to you”
Thanks for the update. Pursue social sharing (especially Google+) throughout your site. I was at your cool blog and noticed you do not have G+ as a sharing option..? Add this, plus I recommend you add the social sharing buttons on the TOP of all posts too. You will get more sharing because it’s easier to find.
One other thing, make sure you label your blog images with key word phrases using the “alt text” feature. That way your images will get indexed and show up better in SERP’s.
Keep me posted. Thanks for your reviews and sharing of my info too 🙂
To your success, Tourism Tim
Good morning; im a man of 28 years old and im a tanzanian who completed a diploma in travel and tourism and work in different tourism company such as Roy safaris limited Ngorongoro serena hotel. For now im like to establishing my own tour company but a big challange i have is how to get a customer i have enought exipirience in 13 national parks out of 16 which is in tanzania please assist me on that
Congratulations ADAMSON on your studies, your experience in tourism in Tanzania and desire to start your own tour company. You are not alone.
This can be a long journey but worth the adventure. I would start by subscribing to my free “Tourism Business and Marketing mini-course you can find in the upper right hand corner of this blog. You will learn how my brother and me back in 1989 wanted to start our own tour company, but had no tourism experience or much money…. THis course ( and almost every video and audio on my website, travelbusinesssuccess.com were created to help you be inspired, learn and grow your tour business dream.
Just like it took you a while to learn about the national parks and wildlife, learning how to build and market your business – especially in this new online and social media world – takes time and a good guide like me 🙂
Let me know what you think about my blog, videos and trainings. Thanks for “Liking and sharing in the social media networks my content and sharing with fellow Tanzanian tourism stakeholders. Everybody wins. To your Success, Tourism Tim