Alaskan Tour Guide Increases Sales 41 Percent – Tourism Marketing Case Study

TimSells4U August 18, 2011 1 Comment

”Our sales are up 41% this summer over last year. We had to buy another deluxe van and hire an office manager!”

That is what Doreen Toller with Alaskan Tour Guides shared recently while interviewing and coaching her for my new upcoming Tourism Marketing Success Course.

Wow. I love to hear this kind of updates.  She and husband Bob are loving it too. 🙂

Hear for yourself in this 2 minute video from Doreen.

It is especially rewarding for the Tollers and me because Alaskan tourism is SUPER competitive. And for so many of you these days, business and arrivals has been down, flat or worse…

Here’s One of Her secrets…

Doreen bought my original Tourism Marketing Success guide after she heard me speak at a tourism conference about 6 years ago with the hope it would help them grow their small tour business and guest lodge outside of Anchorage, AK.

Little by little, Doreen and Bob have been applying my strategies from my guide, participating in a few of my online and phone seminars, and have gotten some individual coaching from me.

Good news.  2011 is sure to be a new record for Bob and Doreen. 2010, was a pretty good year too.

Do You Wear Too Many Hats?

Doreen and Bob are like so many of us in in this business who have too many things to do. This includes: operate tours, manage staff, do marketing and sales, create and manage online marketing, manage equipment and facilities, learn new things and on and on and …  Can you relate?

3 Travel Business & Tourism Marketing Keys:

1: Make small improvement in your tourism marketing and business.

• Little by little over time yields big results!

2: Focus on your marketing message clarity and credibility in your website to increase your prospect inquiries and sales conversions.

• Traffic without conversion is a big Fat Waste of Time and Money!

3: Educate yourself on an ongoing basis and get some help.

• Things are changing all the time, technology can be overwhelming

What I Have Been Working On To Help You

Sorry you haven’t heard from me in a couple weeks.

One of the things I most like to do, is interview and coach fellow tourism professionals. I want to know what’s working in their business, including what is not. It’s great because the sessions are always fun and we both learn.  Plus everybody wins because I get to share these best practices with you. 🙂

I am putting the final touches on a new video series of behind-the-scenes video business/marketing coaching sessions with fellow tourism pros like you. Over the next few weeks I’ll be sharing some short case studies and comments from tourism professionals.

My goal. To inspire and motivate you. I want you also to have BIG jumps in your sales and arrivals just like Doreen and Bob. Then I can do interviews with you too and you can help your fellow global travel professionals.

Everybody wins.

To your success, Tourism Tim