internet tourism marketing website tips
Warning. I am going to piss off many web designers.
Is your web master costing you sales?? Probably.
A word to the wise on your travel marketing with your website. Keep your web designer on a short leash.
Way too often web masters and designers are so busy trying to make your site so unique or integrate a bunch of new cool web tool, that they over look completely why we are spending lots of money on your travel or hospitality website.
It is to sell travel! It doesn’t matter how awesome it looks.
If your travel website does not grab a prospects interest, compel them to read deeper, share their e-mail or get off their butts to call and e-mail you for more info and give you money, you lose.
Plus your prospective customer loses too because they never got to experience your incredible lodge, awesome tour, visit your life enhancing destination or use your travel consulting services.
Tourism Tim reviews a clients new travel website shows what works, what doesn’t and how you can make your website sell more travel too.
Hi Tim
Another great video, thanks.
I totally agree with what you say, tourism websites are about function first and foremost. As most operators have limited budgets and the best web designers work with large companies it is not a good match at times.
My experiences with my tourism business in New Zealand:
Big designer was charging me $175 per hour to make changes (format, not content) and charging over $100 per month for hosting their CMS.
Decided this was way too much so went out, learnt about open source, got a designer to make a WordPress template and this is now my site with the regular blog posts helping with my Search Engine rankings, hosting very cheap and I can get any designer in the world to work on it.
My site is: HikingGuys.co.nz
Big web designers and small tourism businesses are not a match made in heaven!