PR Primer Part II: Tourism Marketing TV Tim Warren Dave Wiggins
Recently my friend Dan Austin’s company, Austin Lehman Adventures was again recognized as one of the World’s Best Tour Operators and Safari Outfitters in 2010 by the readers of Travel + Leisure magazine.
That’s a great accomplishment 3 years in a row. Way to go Dan and team Austin Lehman!
Guess what this means for sales and profits? A lot…
Dan and his Public Relations (PR) team of Sara Widness and Dave Wiggins (Dave is features in this new series of Tourism Marketing TV) is of course actively promoting this award to the media, clients and everywhere. Dave Wiggins is one of the leading travel, adventure and media experts with over 30 years expertise.
In addition to be featured in one of the top travel & leisure magazines in the world, their ongoing PR has resulted in new articles in other media, inbound links to their website and a BUNCH of NEW BOOKINGS!
PR works to increase profits and arrivals. Period.
Watch this short Tourism Marketing PR Primer part II now. Learn how to How to Pitch the Media, Tell a Good Story so you can featured in the media too.
Travel PR Primer – Part II Highlights
- What makes a good story?
- How do most travel journalists like to be contacted and pitched?
- Is a press release a pitch?
- How can you rise above the noise and confusion and get noticed?
- Are there any taboos or “NO No’s” when pitching that I should be aware of in travel media?
- Are there any lead services out there that might be helpful in tracking what travel journalists are working on or looking for?
Please watch this short 15-minute training video now because it will only be up for a short while.
Travel Media &Public Relations Resources
Adventure Travel Trade Assn.com
Media kitty
SATW – Society of American Travel Writers
To your success, Tourism Tim
PS Only 3 more days: Please ask your top travel or hospitality question, express your concerns or make a comments here and I’ll be sure to personally help you out. Plus when you comment or ask a question, before the end of July, you will have a chance to win my new Tourism Marketing Success Course valued at over $1,779.00.
PPS If you missed the introduction and part I of this special PR for travel professionals experts check them out here:
PPPS If you are learning, enjoying or getting any value from my regular Tourism Marketing TV postings, please “Like” them in Facebook and LinkedIn, Tweeting it 🙂 and sharing with current and future tourism professionals at the links directly below here. The greatest thanks you can give me (and help your fellow tourism professional) is you sharing your accolades in these social media channels.
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