Tripadvisor Travel Marketing Tips | Travel Business Success Radio Podcast #68
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Tripadvisor Travel Marketing Strategies: How to Increase Your Good Reviews/ Ratings On Tripadvisor to Generate More Quality Leads & Bookings
If you are in the Travel, Tourism and hospitality business then you probably know the massive significance TripAdvisor can have on your leads and ultimately bookings. Have you been wondering how to improve your TripAdvisor travel marketing strategies in order to generate more leads and traffic to your website which could result in bookings? Then read on and listen to the special Travel Business Success Radio podcast episode created to help you succeed.
It is not always easy to achieve and maintain a good rating on TripAdvisor, especially if a lot of your customers fail to give reviews…
However, with the right TripAdvisor travel marketing strategies, TripAdvisor absolutely will expose you to massive and real traffic to your site and definitely help you rank the highest in your niche.
Take the time to listen today as a top tourism and digital marketing specialist shares his knowledge on how to make the best use of TripAdvisor and get tons of traffic, leads and bookings on your website over time.
What’s more, it costs absolutely nothing other than a little more commitment on your part.
Chris Torres – Digital Tourism Expert
Join me and my special guest, Chris Torres who is a Brand and Digital Tourism expert with over 26 years of experience. Chris speaks at many tourism events worldwide, offering his advice and guidance on how travel, tourism and destination businesses can gain brand recognition and increase bookings online.
Chris is also the founder of the Tourism Marketing Agency, a business which he has successfully run for the past decade with clientele from all over the world. He has worked with many of the biggest players in the tourism and hospitality industry like Gray line etc.
Chris believes using TripAdvisor travel marketing is a top platform to be on in order to rank well, be seen by your desired audience and to build their trust in your brand. He also produces a video advice series called The Digital Tourism Show which you can watch on his Facebook Group.
Why is Tripadvisor travel marketing so important?
This Travel Business Success podcast will show the immense benefits of TripAdvisor and how Chris’s Tourism Marketing Agency uses it to help clients build trust with new and existing customers and generate leads to their site which can result in bookings if you have a travel website that sells©.
TRIPADVISOR TRAVEL MARKETING SHOW #68 HIGHLIGHTS:
1: About TripAdvisor’s partnership with Viator.
- Is TripAdvisor still ‘independent’ given they are tied in with Viator?
- Trip advisor is still very independent and still has a major influence on people’s buying decisions. Being tied with Viator in partnership hasn’t affected the viability of the platform in any way as it still functions effectively.
2: How to improve and maintain good ranking on TripAdvisor.
- How does TripAdvisor determine ranking?
- The algorithm of Trip Advisor takes into consideration the quality, timing and the quantity of the reviews a particular business has and this affects its ranking. For example, a customer with 100 reviews and more 4 or 5-star reviews will always rank higher than other businesses with a thousand reviews but less 4-5star reviews.
- Also the timing of your reviews play a major role on your ranking as trip advisor ranks businesses with recent, good reviews higher than those with old, equally good reviews.
3: What are the main factors for ranking well on TripAdvisor?
- The quality of the review and your replies to the reviews you get will definitely help you rank well on the platform. A simple “thanks’” as a response to your reviews will not suffice as reviews with more meaning affects your ranking positively. Also, make your customer operations a lot more personal as this will reflect in the reviews you get.
4: Some TripAdvisor customers have seen them fall massively in ratings. Why so?
5: How to get your customers to give you more reviews.
6: What are the best ways to gather/ask for reviews from customers?
- At the end of all tours, you can ask your customers to complete a very short (3-4 questions) survey of how they found your services.
- Also, make sure your trip advisor link is available on your website so your customers can easily give reviews.
- Lastly, you can also ask for reviews via social media or even emails.
7: What platforms can be used to get more reviews?
8: How to make great use of surveys to boost the feedback culture among your customers?
9: On dealing with negative reviews on TripAdvisor.
- How to deal with negative reviews when they happen?
- Negative reviews are a part of business and although they are not the desired response you want from clients, it happens more often than we want.
- How you respond is the key to turning a bad situation into a great marketing opportunity as most clients will look at your response and decide whether to do business with you or not.
10: How to turn negative reviews into a great marketing opportunity?
- Negative reviews can be a great marketing opportunity to sell yourself to the next client. As opposed to a cliché apology, you can take the time to ask your clients what you could have done to make their experience a lot better. This makes you seem invested in their satisfaction and possibly save you from a lot of negative reviews in the future
Download Free Tripadvisor Travel Marketing Checklist Here
Hi Tim,
How do tour operators get listed on trip advisor?