YouTube Tourism Marketing Tips MP4 Video | How to Set Up Travel Youtube Channel & Key Word Optimization
How to Set Up Your YouTube Tourism Marketing Channel & Key Word for Maximum Ranking and Traffic
Have you set up (or are thinking about) setting up your youtube tourism marketing channel to post videos to promote your travel or tourism offerings? Then you need to know how to do it right to show up in search results, get views and generate quality leads and sales.
Youtube – A Search Engine for Videos
One 
of the common mistake people make is they forget Youtube is a search engine for videos. It gets millions of viewers daily. If you want to get viewers interested in your travel/tourism or hospitality, you must be found in the top search results, by your top key word phrases.
The top 3 places to do that are in your:
- “Channel Title
- Video posting titles and description
- In the “Tags” ( key word phrases) associated with your individual videos.
How you do this has a huge impact on your success – or failure in Youtube tourism marketing.
How to Increase Your Youtube Tourism Marketing Ranking in 20 Minutes for Free
Check out this video for a mini-case study to see how I converted a client’s channel on Walking Tours, that was not being found in search results, to one with top ranking. All in less then 20 minutes…
Youtube Tourism Marketing Highlights Include:
- 2 Case studies of 2 tour operator:
- one does not have Youtube ranking & traffic…
- And one that now has top Youtube ranking (and traffic) for their tours
- How to optimize your Youtube channel title with top key words for maximum traffic
- How to set up a custom background photo theme
- The importance of setting up your business profile properly
- How to get MANY inbound links pointed at your website from Youtube
- What is a “featured” channel video and why it’s important
- Setting up Playlist by category
- Website link placement strategy in your video description
Top Google Search Engine Ranking Bottom line.
When you set up your Youtube profile and channel properly, you will open up a HUGE new channel for free quality traffic to your travel website.
Take the time to set up and optimize your profile today. Start uploading videos slow and steady.
I also I recommend you “embed” (put your Youtube travel videos on your website) too. And when you do it right and you do a Google search for your top key words, you will start seeing your Youtube videos earning top ranking. And your website will gain ranking too.
Do you have a tourism or travel channel that’s doing well? Got some more tips to share on travel / tourism Youtube marketing?
Please share them below in the “Comments box.
Thanks for liking, Sharing, Tweeting, Commenting and Google +1ing this video and blog post.
Hi Tim, Great video thanks. One question; if you change the name of your channel, won’t that affect anyone/anywhere that has linked to you?
I have given my channel out in listings as “ABC”…if I change it to “XYZ” will people still be able to find it? (as isn’t this actually a change in URL?)
Great question Donna. I had to double check, but changing the NAME of your Youtube channel DOES NOT change the URL of your channel.
The channel URL is based on your USER name you input when you open your Youtube account. This is why it’s important to think about your user name too to be descriptive too of your channel theme.
Here’s 3 different channels with names in Alignment with the theme
http://www.youtube.com/mysummitcoach ( Dolomite walking tours)
http://www.youtube.com/leadership4women ( My wife’s Women’s Leadership and Career Development)
http://www.youtube.com/tourismtim (Tourism Marketing, Travel Business 🙂
What is your Youtube channel Donna?
Youtube is a FANTASTIC free channel to promote tourism and generate leads and sales. Let us know how you are using it.
To your success, Tourism TIm
Hi,
First of all, thank you for great information on YouTube!
I have been a travel journalist for more than 20 years, first in printed media, now for a year and a half I have my own online journal. I want to do more videos and have bought a camera, but I am inexperienced in the editing work.
Do you have some courses on that? My target groups are private leisure travelers and the travel industry.
Tor
Thanks Tor for watching and your compliment.
Great idea combining your travel journalism background with a online site. Adding Travel videos is smart.
Short informational videos do not have to be broadcast quality or have perfect editing. Post production can be time consuming and complex. I think simple is better for you and your audience.
I do not have a course in video editing, but there is a lot of free training on Youtube. I use a program called Screenflow (designed from Macintosh) Another popular one for PC is called Camtasia. BOth of these program are easier to use and give your the ability to record your computer screen and a video of yourself at the same time. This is how I create many of my travel business & marketing videos you have seen. When done you can upload direct to Youtube.
Anotehr program you can integrate your beautiful photos you have on your online travel journal into videos is called Animoto.
Keep us posted on your progress. Thanks for sharing my site and videos with your fellow travel journalist.
To your success, Tourism Tim
Tim, interesting but how do I finish that on-line course
and
the free consulting ?
cheers
bob
got to session 5 I think
Greetings Bob;
Glad you have made progress on the http://adventurebizsuccess.com/tourism-marketing-course/.
Parts 5 & 6 of the online program focus on how to improve your website to get higher ranking in the search engines. THis includes ho wto improve organic ranking, and pay per click advertising via Google Adwords. Be sure to listen the special seminar I did with Adwords guru Perry Marshall on how to advertise travel effectively with Adwords.
Glad to schedule your private one on one travel website marketing consulting with me which was include in your Tourism Marketing Success Online Course. We can then fine tune your tour website marketing message, review your SEO and answer question on your tourism marketing.
Please email me direct at timsells4u@gmail.com
To your success, Tourism Tim
Tim, actually i have a major problem. I don’t know how to open a YouTube account. Pls, can you tell me the procedure to follow?
Glad you see the wisdom of opening a Youtube account for travel marketing.
It is very simple, just click on the RED button Youtube “create an Account” page here:
Then just follow the simple instructions. Should take about 5 minutes or less.
Important Tip
When you create your “Google user Name”, I suggest you make it something related to your type of travel or tourism business. For example, mine is TourismTim.
And if already have a “Gmail” account, you can use that to log into Youtube and create your own video channel.
To your success, Tourism Tim
Salam Tim,
Thank you for this helpful video ,
I try to list my business on Trip adviser , but failed !
Dunno what is the problem!
Cheers,
RF
Salam Radwan;
Glad you “liked” my Tourism Youtube marketing training video. You are not alone on Tripadvisor. Did they reject your tour company submission?
Seems that Tripadvisor only is allowing “1 day tours or sightseeing” to be submitted to get approved.\
I recommend you re-submit your 1-day Amman – Petra – Amman day tour with a link direct to that page.
You want to be listed in the “Things to do”, sightseeing Tours, Amman section of TripAdvisor.
Be very careful how you set up the “Title” and “owners description” so you are very descriptive and standing out as a “Petra and Jordan Tour Operator. Study your competitors listings well to make yours better. You will probably have to end the title with – “Day Tours” or “Custom” or “Private” “Day Tours” to satisfy Tripadvisor requirements for only listing day tour companies.
Please keep us posted because getting more tour guide companies listed is important.
To your success, Turism Tim
PS I visited your website and it needs some help to turn travel shoppers into buyers, especially in the competitive market you are in. All the Tripadvisor traffic in the world means nothing if you website does not convert visitors into prospects and sales. Get my Tourism Marketing Success Online Program if you really want to book more tours.